In 1945, Robert H Green became a key figure in Farm Jeep history. In the next two decades, when Charles Sorensen, Jabez Love, and George Newlin had all left the scene, Green would be linked to the Farm Jeep through his work at Willys, Newgren, and his own company. Almost to the end of the Farm Jeep era (which we mark as 1970), Green would provide engineering, manufacturing, marketing, and distribution expertise to make the Farm Jeep a success.
It should be noted that we will follow a dual timeline for Green from 1945 to 1955. During this period, Green, while working for Willys and Newgren, formed at least two other companies involved in agricultural equipment and supplies. These companies are part of Green’s story.
Although Green was involved with Willys for many years, we know little about him. Most of what we do know has come from a few newspapers and Willys’ publications. Our research has taken us to his hometown and the archives of both Ford and Jeep. We have reached a point where we will present our information, knowing it is incomplete.
Green came to our attention as one of only two individuals who worked directly with Charles Sorensen when he was president of Willys. The other, George Newlin, was Sorensen’s long-time farm manager. So, the questions began. How did a young engineer from Bowling Green, Ohio, end up working for one of the most famous men in automotive and Jeep history?
1914-1944
Early years
Born in 1914 in Wood County, Ohio, Green spent most of his life in and around Bowling Green. His educational background is unknown, but he was an accomplished engineer with several patents. Read more…
1945-1946
Green joins Willys and forms Newgren – and Green Manufacturing
Robert Green joined the Willys-Overland organization sometime in 1945. Although Green’s employment records are not in the Willys archives, his arrival marked a critical point in Farm Jeep’s history. How did a young engineer from Bowling Green, Ohio, end up working for Charles Sorensen, one of the most powerful men in automotive history? Why did Sorensen pick him to form a company to sell the new hydraulic lift system? Read more…
1947-1950
The Newgren Years
There are no public records of the Newgren Equipment Company’s operations. But by December 1947, when the Monroe Auto Equipment Company (hereafter Monroe) purchased Newgren, it sold a full line of agricultural implements designed to work with the Jeep. Robert Green would have shifted his focus from hydraulic systems to farm implements in the first years of operation. Read more…
1951-1955
The Farm Sales Years
After joining the Willys Farm Sales department, Robert Green appears to have continued to do what he did at Newgren. Read more…
1956-1968
Green Manufacturing
After leaving Willys, Green turned his attention to his company and continued to make Farm Jeep products. Read more…
1969-2006
Beyond Green Manufacturing
After selling his company, Green would continue to develop more companies and other interests.